Home

Services

Clients

Contact


>
Español
  > Català       
Research Services

Research Services during Product Development

 


 

CONCEPT TEST

Concept evaluation:
Benefits, Attractiveness, Credibility, Expectations, Price, Purchase intent,
Potential Consumer Profile
Identification of product associations

CONSUMER RESEARCH

Consumer habits, Purchase habits, Motivations, Attitudes, Characteristics and acceptance of competing products, consumer needs

MARKET RESEARCH

Product acceptance
Market segmentation
Competitive positioning
Most suitable distribution channels

TEST :

NAME
BRAND
PACK
MARKETING COMMUNICATION (Pre-Test)

NAME
BRAND
PACK
MARKETING COMMUNICATION (Pre-Test)

LAUNCH

LIFE CYCLE

Communication Post test


Characteristics Control
Product (Descriptive Test)
Service (Mistery Shopping)

Consumer Monitoring
Habits, Messages
Fashions
Opinions
to
LENGTHEN THE LIFE CYCLE



Site Map | Attestia Dossier in PDF | Privacy Policy
© Attestia Daesenso, 2005