Research Services during Product Development

Totally new concept

CONCEPT TEST

Concept evaluation:
Benefits, Attractiveness, Credibility, Expectations, Price, Purchase intent,
Potential Consumer Profile
Identification of product associations

CONSUMER RESEARCH

Consumer habits, Purchase habits, Motivations, Attitudes, Characteristics and acceptance of competing products, consumer needs

MARKET RESEARCH

Product acceptance
Market segmentation
Competitive positioning
Most suitable distribution channels

TEST :

NAME
BRAND
PACK
MARKETING COMMUNICATION (Pre-Test)

NAME
BRAND
PACK
MARKETING COMMUNICATION (Pre-Test)

LAUNCH

LIFE CYCLE

Communication Post test

Characteristics Control
Product (Descriptive Test)
Service (Mistery Shopping)

Consumer Monitoring
Habits, Messages
Fashions
Opinions
to
LENGTHEN THE LIFE CYCLE