for defining quantitative research
Discussion groups for:
- defining questionnaires relating to the real motivations and interests
of the target group.
- closing possible responses in precise and exclusive groups
- identifying opinion and behaviour variables which may affect research
results, (for example, when consumption of a product or brand affects
social status, when the target group may not desire to appear to
belong to a socially questionable group)
Motivational research endeavours to discover why consumers behave
in a certain manner. It uncovers unconscious or underlying motives
that influence consumer behaviour.
This kind of research, done in group or private interview, is designed
to identify these forces and factors (cultural, sociological, etc.).
Generally, these unconscious motives exist in combination with conscious
ones, such as cultural and social prejudice, economic variables
Attestia Daesenso observes and analyses these factors regarding
a product, brand or service to give our clients a better understanding
of his target group and how to influence it
Evaluation of an advertising campaign before its launching or final
production to ensure that the concepts communicated meet the communications
Evaluation of a campaign’s recall and the concepts communicated.